Art of Floristry 101
Origins of Flowers and the Industry
In this article, we explore the history of the art of floristry. We discuss how it became a booming industry today. Then, we explain you the roles florists play in their communities. This will help you make sense of their influence on both clients and gift recipients.
As florists, we dedicate our efforts to help you express yourself. We help you find the perfect bouquet for all events. Whether it's a birthday, romantic date, corporate events, or funerals - you got it!
See our next article to learn the basics of floral design. With the right use of color and design, we make exquisite flower bouquets you'll love!
A Brief History on Floristry
In the mid-19th century, floristry arrived in the Netherlands. It began with selling floral arrangements to provide decorations. Later, it incorporated wholesale orders of bulk flowers. It also sold supplies for the care and treatment of tender blooms. Floral shops offered fresh flowers and arrangements, both pre- and custom-made.
Floristry involves cultivating and caring for flowers. It also includes the process of picking and setting them into artistic arrangements. Soon, this led to the business of promoting them to local customers.
Floristry is hand-crafting a variety of blooms and plants into a stunning arrangement. Then, florists put them in vases, bowls, baskets, and pots. Of course, they base this all on each customer's tastes and needs. This is why most people call it "floral design" or "floral arts".
Since the late 19th century, schools have recognized floristry as a formal course. Colleges opened up across Dutch islands with programs in floristry. Florist schools also showed up in Europe. They later crossed over to the U.S., creating the florist industry. Soon enough, floral shops began making steady and amazing developments to their practices.
As a result, floristry rose up in the market across America and around the world. To keep up, most flower shops deliver straight to the customer or their receiver. They also offer the feature of placing orders online for convenience.
Today, floristry has grown into an important part of people's lives. In fact, flowers have become vital in the decoration and theme of different events. Many associations have come up as sources of help and advice for the floral industry.
Among these is the American Floral Endowment (www.endowment.org). Next is the Society of American Florists (www.safnow.org) and the Flower Shop Network (www.flowershopnetwork.com).
They are terrific sources of news and latest trends in the industry. They suggest assorted arrangements for all kinds of affairs. They also steer customers to other flower shops based on their needs.
What Does A Florist Do?
As florists, we are part of many of the most important moments in people's lives. Because of that, our team of experts commit to ensuring top-notch service at all times. We strive to help our customers get the most wonderful bouquet for their needs.
As florists, we help people express themselves through unique bouquets and arrangements. With this, they can enjoy the most important events and milestones in their lives. As florists, we help people:
- express love with elegant long-stemmed roses for Valentine's Day
- welcome a new baby into the world
- honor a mother with a fabulous bouquet on Mother's Day
- celebrate a wedding with custom arrangements and other flowers
- brighten someone's stay in a hospital
- add the fantastic touch to parties and other events
- remember loved ones with amazing floral tributes at their wake and funeral
- make any event amazing with floral arrangements matched to their style and design
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